viernes, octubre 26, 2012

CARTA PARA DIRECTA DE RON JACOBS CO-AUTOR JUNTO CON BOB STONE DE " SUCCESSFUL DIRECT MARKETING METHODS"

CARTA PARA DIRECTA 
DE RON JACOBS 
CO-AUTOR JUNTO CON BOB STONE DE "
SUCCESSFUL DIRECT MARKETING METHODS" 
Biblia en todo el mundo del marketing directo.



"Hi. I am Ron Jacobs. I’m a practitioner, author and speaker. Each year, I travel the globe meeting with communities of direct marketers around the world. I am here to endorse the candidacy of Nestor Marquez for President of Directa.

The tools and techniques that made direct marketing unique, have now become part of the digital, mobile and general marketing landscape. The tools and techniques are common, but not the underlying strategies and thinking of direct marketing. Associations like Directa, need to play a new role to help educate and teach marketers of all kinds, the planning secrets to making their programs successful.

In order to rethink that mission, Directa needs leadership with the vision and experience to provide content, services, events and education that reach out to a broader potential membership, while managing to improve participation of the loyal base.

I believe that Nestor Marquez has both the knowledge and insight to provide that transformational leadership. When you evaluate Nestor Marquez’s platform for the future of Directa, I hope you agree with me that Nestor is the right choice for President. Nestor Marquez will help to bring change that will assure Directa has a long and healthy future. "

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Ron J.

Ron Jacobs
President
Jacobs & Clevenger
515 N. State Street, Suite 1700
Chicago, IL 60654-4776

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